The Word Is out – Human Behavior Experts Have Discovered that for people to do something – like making a purchase – they have to THINK OF THEMSELVES DOING IT, FIRST. Not just think of buying the product, think of where to go to buy it, when to buy it, how much to pay for it and what to do once they’ve bought it.
The more they are reminded about it – the more likely they are to buy. That piece of wisdom is what allows businesses to make so much money by REPEATEDLY advertising to the SAME people – resulting in them returning to spend more of their hard earned money – day in and day out!
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